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Buyers evolved, sales stayed the same

Buyers evolved, sales stayed the same

Buyers evolved, sales stayed the same

Sales used to lead. Now buyers do.

They don’t wait for discovery calls to learn. They come prepared, impatient, and in control.

By the time your rep joins the call, buyers are not evaluating features, they’re testing whether you understand their world.

They don’t wait for discovery calls to learn. They come prepared, impatient, and in control.

By the time your rep joins the call, buyers are not evaluating features, they’re testing whether you understand their world.

They don’t wait for discovery calls to learn. They come prepared, impatient, and in control.

By the time your rep joins the call, buyers are not evaluating features, they’re testing whether you understand their world.

88% buyers come to a sales meeting already informed on what you do.

Wynter 2024 B2B Buyer Journey Research

74% buyers complete more than half of their research before sales.

Forrester

Buyers research 3–5 vendors before getting on the first sales call.

CXL 2025 Research

The second big shift in sales

The second big shift in sales

The second big shift in sales

Businesses are not buying products anymore.
They're buying solutions to shifting contexts.

A funding round. Leadership change. New board mandate. Market pressure. Their world is constantly shifting.

But the truth is most sellers are flying blind to this shifting contexts like it’s 2019.

A funding round. Leadership change. New board mandate. Market pressure. Their world is constantly shifting.

But the truth is most sellers are flying blind to this shifting contexts like it’s 2019.

A funding round. Leadership change. New board mandate. Market pressure. Their world is constantly shifting.

But the truth is most sellers are flying blind to this shifting contexts like it’s 2019.

Why it matters

Why it matters

Why it matters

Seller-centric orgs no longer get away with being generic

As buyers get more impatient, informed and selective, and competitors adopt AI-driven intel tools, being buyer-centric is not optional anymore.

As buyers get more impatient, informed and selective, and competitors adopt AI-driven intel tools, being buyer-centric is not optional anymore.

As buyers get more impatient, informed and selective, and competitors adopt AI-driven intel tools, being buyer-centric is not optional anymore.

Wasted Opportunities

56% buyers say sellers have poor understanding of their needs→ You never get to prove value.

Mixology 2025 Report

No decision

67% deals stall into “no decision” as sellers fail to map to buyer context → Months of opportunity evaporate.

Pavilion 2024 Sales Benchmarks

Slower pipeline

60% buyers report that sellers don't uncover the real business problem → Sales cycles lengthen by weeks.

ASG 2025 Buyer Survey

Revenue loss

69% of AEs miss their quota and those, and deal values have reduced by 21%

Pavilion 2024 Sales Benchmarks

Being Buyer-Centric is the key

Being Buyer-Centric is the key

Being Buyer-Centric is the key

Buyers expect relevance.
The process that delivers it wins.

Buyers expect relevance. The process that delivers it wins.

Seller-centric

Discovery questions come from templates, not context

Rely on heroic individual research

Proving why “our product is better” vs competition

Demos showcase generic features

Follow-ups reference generic pain points

Measure activity volume

Buyer-centric

Discovery tailored to account signals

Equip reps with intelligence at scale

Using deep buyer understanding to stand out from competition

Demos showcase solutions tied to buyer’s context

Follow-ups reference shifting context in buyer’s world

Measure discovery quality

Let’s see this in practice

Imagine your AE, Sarah, has an important account discovery tomorrow. Which way do you prefer?

Unsure, average seller
Unsure, average seller

Seller-centric Rep

Sarah opens

“Thanks for taking the time. I'd love to learn more about your sales process.”

Prospect thinks

“Another vendor call. Here we go.”

Vs

Confident, elite seller
Confident, elite seller

Buyer-centric Rep

Sarah opens

"Congrats on closing your Series B last month. I noticed you're scalingyour sales team fast while hiring your 10th AE. One pattern we see at this stage: pipeline looks healthy, but conversion rates start dropping because new reps don't have the depth your early team had. Is that showing up for you?"

"Congrats on closing your Series B last month. I noticed you're scalingyour sales team fast while hiring your 10th AE. One pattern we see at this stage: pipeline looks healthy, but conversion rates start dropping because new reps don't have the depth your early team had. Is that showing up for you?"

"Congrats on closing your Series B last month. I noticed you're scalingyour sales team fast while hiring your 10th AE. One pattern we see at this stage: pipeline looks healthy, but conversion rates start dropping because new reps don't have the depth your early team had. Is that showing up for you?"

Prospect tunes in

“Wait, wow. They actually did their homework.”

The challenge is execution

The challenge is execution

The challenge is execution

Every seller has access to latest AI.
But still struggle to find signals that really matter.

Every seller has access to latest AI. But still struggle to find signals that really matter.

Every seller has access to latest AI. But still struggle to find signals that really matter.

Because gathering and using those signals is still person-driven, not a system.

Because gathering and using those signals is still person-driven, not a system.

Because gathering and using those signals is still person-driven, not a system.

Multiple browser tabs open for research
Multiple browser tabs open for research
Multiple browser tabs open for research

The old way

Winging it

Back-to-back calls mean prep gets skipped entirely.

Manual research

20-30+ mins of tab-hopping across LinkedIn, company sites, CRM just to sound relevant. And likely still miss key signals.

Copy/paste prompts

Still manual, inconsistent, and surface-level since it’s not built for sales.

RevMagic brief snapshot
RevMagic brief snapshot
RevMagic brief snapshot

With RevMagic

Instant buyer briefs

All the context, signals, and insights that matter delivered automatically before every call.

Signal-first summaries

Tailored real-time intelligence that helps you ask sharper questions and build trust fast.

Relevant in 5 mins

Just one brief that makes every call start sharp, and tailored to the buyer.

Top reps have signal-spotting intuition that wins deals. But it takes time and experience.

The rest? They are guessing.

You can’t scale intuition.
You can only scale systems.

How Elite Sales Orgs are already solving it

How Elite Sales Orgs are already solving it

How Elite Sales Orgs are already solving it

What separates Elite and Average in a Buyer-centric world is Context

We automated Outreach. Call recording. Analytics. CRM. But not the one thing that decides every deal — understanding the buyer.

Elite teams are using systems to turn scattered signals (hiring, funding, leadership moves, filings, product launches) into actionable insights delivered automatically, at scale, before every call

We automated Outreach. Call recording. Analytics. CRM. But not the one thing that decides every deal — understanding the buyer.

Elite teams are using systems to turn scattered signals (hiring, funding, leadership moves, filings, product launches) into actionable insights delivered automatically, at scale, before every call

We automated Outreach. Call recording. Analytics. CRM. But not the one thing that decides every deal — understanding the buyer.

Elite teams are using systems to turn scattered signals (hiring, funding, leadership moves, filings, product launches) into actionable insights delivered automatically, at scale, before every call

List of Company and Business signals
List of Company and Business signals
List of Company and Business signals

Company & Business Signals

Triggers, changes, and motion that shape deal timing.

List of Prospect and Human signals
List of Prospect and Human signals
List of Prospect and Human signals

Prospect & Human Signals

Who they are, what they care about, how they communicate.

List of Market signals
List of Market signals
List of Market signals

Market Context

Where they play, who they compete with, and how they operate.

The next decade of sales will be won by teams who use
AI to sound human again

The next decade of sales will be won by teams who use AI to sound human again

The next decade of sales will be won by teams who use AI to sound human again

RevMagic exists to make every rep buyer-centric from minute one.

Because buyers just move on to the next vendor if you’re not relevant.

RevMagic exists to make every rep buyer-centric from minute one.
Because buyers just move on to the next vendor if you’re not relevant.

RevMagic exists to make every rep buyer-centric from minute one.
Because buyers just move on to the next vendor if you’re not relevant.

You're on the list 💥

Exciting updates headed your way!

You're on the list 💥

Exciting updates headed your way!

You're on the list 💥

Exciting updates headed your way!